I’ll do my best to make it seem like I’m happy.

As much as music is an aural experience, the visual is just as important.

In Low Roar’s first official video for his debut self-titled album, sparse rural landscapes and an elderly lead character truly help establish the desolate mood of song “Give Up.”

From the wardrobe to various paintings and other details in the trailer home, we can grasp just enough to create multiple stories in our head of who this man is and what his life has become. Gorgeous production and camera work only elevate the track’s gripping somberness.

Low Roar’s debut dropped November 1st and it’s an honest piece of work that follows Ryan Joseph Karazija (Low Roar) as he deals with the drastic move from San Francisco to Iceland. Out on Tonequake Records now, you can grab your copy here.

Here’s the closing track on the album, right-click and enjoy.

Tonight Tonight Tonight – Low Roar

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